More about me

My name is Natalie Ashodian.

I work with people that create both digitally & physically - who like tablets, tripods, Trello, stages, drape and spike tape and are not afraid to use them. My religion, if I had one, would be that creatives (like all people) can’t and should not, do it alone.

I have loads of experience in spaces, content creation, and development for people, startups, venues, real estate, 501c3s and anyone needing to pivot - figuratively and literally.

I use a humanistic, green and agile approach to make both physical and administrative processes sustainable and strategic. 

 In plain english, I get shit done. 

I organize stuff.

I’m empathetic.

I make places and things functional and beautiful and try to avoid single-use junk while doing so.

Arrow pointing right

Where I’ve come from

I am an idea driven self-starter, strong communicator, facilitator and project leader looking to be involved and support forward thinking innovative projects.

I’ve been performing and producing since grade school. My cast and crew were neighborhood kids I’d begged to help "make a show" with a stepstool stage and a Fisher-Price tape recorder.

In high school this troublesome behavior escalated to throwing variety shows and making music videos. By my undergrad I was producing festivals, competing as a slam poet, managing the campus art gallery and modeling.

Since that time I have collaborated on ideas as conventional as planning weddings and as subversive as casting drag performers for live events. I’ve taught for, and sat on the board of, local not for profits such as Bay Area Creative as well as helped incorporate a handful of small businesses like Awesome Theatre. I excel at building teams for almost any concept imaginable. I scaled a venue team from zero to 10 and then from 10 to 100+ staff while helping with Curran’s festival, renovation and reopening in 2015, 2017, then in partnership with Ambassador Theatre Group in 2019 and 2022. Curran will always hold a little of my heart hostage.

My colleagues and clients will tell you that I am passionate about bringing in local green vendors and creatives, from the bar to the stage. I take “think global, act local” pretty literally.

After shuttering Harry Potter and the Cursed Child in 2020 I focused on creating DEI (Diversity, Equity and Inclusion) resources and more bias informed recruiting processes for The Ambassador Theatre Group North America as a member of the IDEA committee. I also used my skill set in visual arts to shift into home interiors and production design. Like most people, the pandemic forced me to make a priorities shift. Parenthood magnified that and through a lot of nimble posturing, I pivoted into consulting. This change has expanded the kinds of programing in my wheelhouse to include things like hackathons, startup accelerators, corporate innovation facilitation and co-working spaces.

It has been my joy to help shift ideas into viable and sustainable projects, brands and entertainment as part of my ongoing career. I think besides my keen “eye” for space, my most innate superpower is my network. I LOVE connecting people with ideas to resources. 

In addition to a solid footing in Bay Area arts and culture, I am also a trained in health and safety for large gatherings, as well as contact tracing, CPR and First Aid.

These are a few (hopefully) impressive logos from projects I've been part of & venues I've worked with. Its a little cluttered if you ask me, but slightly more visually appealing than a long name-dropy list. Right?

These are a few (hopefully) impressive logos from projects I've been part of & venues I've worked with. Its a little cluttered if you ask me, but slightly more visually appealing than a long name-dropy list. Right?

Got an idea?

Let’s talk!

Let’s connect.

NatalieAshodian@gmail.com
(510) 508-2843

San Francisco Bay Area CA

Curator for people, places, things & ideas.
event | media | project design